How to Make Awesome PowerPoint Presentations
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you lot know or have never met yet are googl'ing you. Let'southward face information technology, you lot're fifty-fifty google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information virtually themselves online (Self-Googling), which was more than double 5 years ago. It'south a pretty prophylactic bet that percent has climbed to over 50 or lx% by this year.
Some people might can information technology ego-surfing, but information technology's actually a expert practice to encounter what results come up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they desire to larn more well-nigh you. Hiring managers want to see if you accept a clean record in Google, which is your permanent tape considering every motility you make (aye even a blog annotate) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't have happened. Effort doing it right now and see what you lot get.
There is no hiding from Google!
Google keeps rails of just about everything you do on the internet. It patrols and captures your online behavior, such as when you mail on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you lot create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (most like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to observe out everything about yous when they abound older. "Mom, look what I just found out most Dad in Google." Your personal brand can't hibernate from Google. There is one major exception to this though.
Common names
If your name is mutual, such as Mike Smith, then it will be very hard to own your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the commencement few pages. If your life goal is to rank in the top x results, that may be doable, if yous either become very famous or work extremely hard at building content each and every day for your unabridged life. At the age of sixty yous might find out that Google changed their algorithm and yous'll lose all that difficult work. The point being is that you'll have to differentiate your name in gild to rank high. I typically recommend you apply your centre proper noun or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they become mass media attention, which ways traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of eight and higher! Your blog posts about these celebrities volition never end up on the tiptop 20 results for their name unless you are Perez Hilton. If your proper noun is the aforementioned as a celebrities, yous are in big problem. Try searching for Christina Aquilera (21 1000000 results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't accept whatsoever friends with these names, but fifty-fifty with C-level celebrities, you don't stand a chance. If you are stuck with a glory proper noun, I propose that yous build your brand around an area of your expertise or interest and connect it to your make proper noun.
Unique names
While growing upwardly, you lot might have been made fun of people of your unique name considering it was "different." Although you were ostracized and made fun of, right now you go to laugh at everyone else! With a distinct name, you are able to hands manipulate the results for your proper noun on search engines. When you lot go to your loftier schoolhouse reunion and run across your friends, you'll get the last laugh because you can be visible and command perceptions, while they simply cannot. When you lot Google your proper noun, whether you have results that reflect your brand, you lot'll come across how hard it will be to rank high for it or not. Depending on the contest, it may take y'all a few days or a few months. Over time, if you work very hard, you'll own the pinnacle ten results for your proper name.
In my next post, I'll talk almost what y'all can do to gain control over your Google results and permit your personal make shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/how-make-awesome-powerpoint-presentations.html
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